Though it is true that in the 1950s and 1960s when televisions and videos were a recent invention and any one of these creations could captivate viewers by merely talking on the screen, it is now completely different now as times have changed and viewers are becoming more sophisticated
Entrepreneurs are looking for ways to make more exciting videos, a fact that top production houses in Singapore are well aware of. However, the objective is not just to avoid boring viewers to death. Entrepreneurs are looking for production houses that’ll come up with creative video productions that captivate and engage viewers.
Here are tips on ways you can make your videos more exciting.
Plan for Your Background
Planning your background isn’t as easy as pie as you have to start by looking for suitable locations before you decide on where to shoot.
You should avoid bad backgrounds such as those that look busy or filled with complications that would distract the viewer. Also, avoid backgrounds that are too bright even though they may seem perfect for the video. For instance, a video with the sunset on the background on the beach may seem perfect, however, the subject will be backlit.
Stir The Audience’s Curiosity
Now that you have your background set up and you are ready to go, remember each minute, there are over 300 hours of videos uploaded on YouTube. So, narrow them down slowly until you meet with the video making company in Singapore that suits your needs best. Make sure the company is able to come up with catchy ways of triggering the audience’s curiosityand make your audience want to click on the video and watch it.
How about riding on the theory of curiosity from an information gap?
We all have it. According to the theory, people are compelled to take action (like click on your video link) to find out more when they sense that there’s more to know in addition to what they already know. (Or they thought they knew)
Add Some Music
Music is the universal language and adding some enhances the ability of your video to captivate the minds and emotions of your audience.
An upbeat track will give your video a livelier look and feel. However, make sure that the soundtrack communicates both the mood and tone that you’d like to elicit from your audience.
Also, make sure you have all the copyright requirements in check.
Complement Your Narratives with Visual Aids
Creative video productions complement narratives with creative graphics and pictures.
Why you may ask?
Well, the answer is pretty simple as humans remember 70 percent of what we see and watching has been proven the best way to learn.
So, add amazing graphics, complement your video with some movie scenes or footage of real people.
Do Something Unexpected
Ask yourself, what is it that’ll grab the audience’s attention? Would a secret message in the video do the trick or can the set up make it happen?
With enough consumer research and assessment of past successful videos, you should have gathered enough information that will determine the winning factor that will captivate your audience.
Keep It Useful and Relevant
It goes without saying that you have to ensure the content is exciting but it does not mean that you should skip out on the video’s main purpose, which is ultimately how useful and relevant it is to the audience.
Even if the video may seem really engaging and interesting, it is pointless if they sit through a video and find out that the information is not of use to them.