It is important to first understand that searching for a video agency is similar to hiring a chef.
Every chef is different and is known for a particular cuisine mastery. If you enter a Italian restaurant today, it is highly unlikely you’ll be asking for Chinese food.
So the first step in looking for a top video production company is to outline a clear brief, a.k.a deciding on the cuisine or what you would like for dinner. In fact, this would help you and the companies you’re writing to, in aligning the scope of work before moving forward the conversation.
The next step is to understand working processes and find out if there is a suitable vibe. This is important for both the Client (you) and the video production house.
Embarking on a creative project like a commercial, brand video or social media video is a 2-way partnership. Both parties want to give to the process and we want to ensure that the creative input comes in both ways. Sometimes, you may think that a paying Client should dictate the direction and give the final say. While this is arguably correct, we think that the best project is when both parties give equally to the process without asserting dominance. We believe that even though technically video agencies are vendors, they too want to produce something that brings value to the client.
The final step is when you talk about the cost of production aka price. I’d like to challenge you to reframe your mindset – that it is not a ‘price’ but the cost of production in creating a set of deliverables that would add value to your brand or campaign specifically. This is the part where both parties align on whether the budget is feasible for the output required.
For us at reckn studios, we are constantly helping our clients deconstruct the campaign objectives from a creative perspective – ensuring that the expectations are aligned and that at the end of the day, both our clients and the team are proud of the video output.