Most of us are familiar with Youtube as it has been around for almost 17 years. But it only became popular when content got popularized in the 2010s – think channels like Ryanhiga, Wongfu Productions or Pewdiepie. Ever since, it has grown to be a content giant in the Internet era where millions of watch…
If you didn’t know, currently all social media platforms’ algorithms are coded in a way to prioritize video content.And this is important for marketing managers. It is no longer just images and graphics that are effective for promotion. Most brands have in-house graphic artistes. But it is becoming more prevalent to engage video agencies to…
The following is a general guide to Video Production Process in Singapore. 1. BriefEvery creative project begins with a brief and outline of the scope of work, along with objectives, budgets and deliverables.This helps both the Client and the Video Production House align on expectations and the requirements of the project. 2. Proposal, Pitch &…