Looking to increase your brand awareness as a fresh startup? Want to get to know your consumers’ opinions or area of interests a tad better? Or are you trying to spread the word of a new product you’ve just launched?
The answer to all your worries is simple – marketing.
Every business is well aware of how marketing is essentially the epitome of success. Utilising the right marketing strategy will get your consumers’ attention in the bag, or better yet – be sold on the thought of trying out your products or services.
Now, all that’s left is the medium and type of marketing strategy you’re going for. Among the different marketing tactics out there – video marketing might be your ticket to securing your customers. Based on a survey conducted by Wyzowl, 85% of businesses use video as a marketing tool.
So, there you have it – we’re here to introduce video marketing into your business so the future ahead shines even more brightly! And here are the reasons why it’s time you consider going for corporate video production services:
1. Builds trust
Yes – you read that right, it does develop the trust of customers.
Now, don’t get us wrong – it’s not that any other forms of marketing fail to do it – it’s just that video marketing tends to create a deeper connection, which builds trust.
Remember the 2014 video created by Chipotle? The story centred around a scarecrow who grew sick and upset producing genetically modified food. He wanted something original, healthy and just generally better for the world. In the end, he decided to come up with his own non-GMO food.
What this tells us about Chipotle is that the image they intend to set for themselves is a brand with strong disapproval for genetically modified ingredients – they’re all about promoting healthier alternatives for consumers.
The simple yet crisp graphics, accompanied by the purposeful story and meaning behind the clip allowed Chipotle to score the first prize in the PR category during the 61st annual Cannes Lions International Festival of Creativity Monday.
Even experts have given a nod – so, it definitely comes as no surprise that they’ve succeeded in both securing a viewer’s attention and trust.
2. Spreads through mainstream and primary media
The beauty of video production for marketing is that it is versatile.
No form of media can put a stop to it – it can reach out to consumers through television commercials, mobile phone advertisements, and even the ever-popular social media platforms.
These days, it even seems that mobile phones seem to rule over desktop computers – about 90% of customers use the former instead of the latter, as seen in Wyzowl’s survey once more.
YouTube claims that mobile phone participation goes up by up to 100% every year. People love to check out videos on the go; in the comfort of their homes or offices.
Our conclusion? Maybe it’s about time you dived into mobile marketing too, with the help of a professional video making company so your video content completely reaches out to your audience.
3. Helps to explain everything clearly
Unlike other forms of marketing, video content campaigns are easy to use – in the sense of laying everything out clearly.
Some conventional advertising methods limit what you want to include. For instance, you may not be able to include everything you want to say through an email or newspaper advert.
And once again, Wyzowl is here to swoop in with more statistics, and here goes – 96% of the surveyed group viewed an explainer video to find out more about a service or product. While 84% were convinced to actually take action after watching a video.
Doesn’t this show how much a viewer has understood from simply just watching a few minutes into a video?
Video marketing is key in relaying to clients how a product or service works, how they can benefit, and other tiny details that are often missing from traditional marketing tools.
After all, it’s a clever blend of visuals, sounds, and words – having them all in one place is like casting an inescapable spell on the audience – one is bound to be charmed, for sure.
4. It engages even the laziest of them all
Let us face it; not many people nowadays have the time to go through long product descriptions and marketing messages.
However, there’s no harm in sparing a few minutes to watch an exciting video from a promoter. After all, two-thirds (66%) of Wyzowl’s respondents mentioned they’d rather watch a short video. As compared to the remaining who’d prefer to read a text-based post, view an infographic, and other kinds of marketing tactics.
Get the memo, by now?
Video content marketing reaches out to every buyer efficiently and pretty much doesn’t involve any time wastage, at all.
And there you go – all the reasons that should prompt you to make your next move to really put your business out there! However, if you have zero experience in creating videos – you could always work with a qualified video production company. Together, you two can unite and think up a mind-blowing clip that’ll keep your customer base growing.