Web video production is quickly becoming an inevitable staple in any fully developed marketing approach. As such, many companies will definitely have to include this in their marketing strategies for them to deliver their message to the intended audience.
To better guide companies as they enter into the marketing world of online videos, here are guidelines that you need to store in mind for these ventures to be as successful as possible.
Produce A Personal Connection
Possibly the finest advantage of web videos is the ability to produce a human reference to their audience. This is the company’s moment to present a face along with a personality for an otherwise faceless entity within the fairly impersonal online platform.
Building this personal, human connection is a logically straightforward affair and could be accomplished in various ways. One way of connecting with the viewer is by using interviews, scenes and through images using the company’s employees. Another alternative is to use a relevant video spokesperson. However, this connection is searched for; it should be made if your video is to achieve its full potential.
Making The Most Of Your Money
Nowadays it does not take a pile of money for companies to invest in web video production.
In fact, these investments can be made relatively inexpensively, which is part of the appeal of this marketing tactic. While companies may prefer to take on these productions on their own, choosing to invest in the equipment to produce their videos, in reality, the safest path may possibly be to hire a professional video production company.
These companies have a production team that will guide you through each stage of the process from scripting to filming, editing, and placement.
Execute A Video On The Homepage
Videos are known to be extremely entertaining and adding sights and sound to the website will increase the return and conversion rates. For example, top production houses welcome the viewer with a pleasing, imaginative segment that previews examples of their work.
The aesthetic appeal correlates with their passion for web video production and creates a personal connection that instils a lasting impression. The site “kills” the scepticism that often comes with first entering a site. Furthermore, the company should post their videos to a site like YouTube where they can have the potential to go viral.
Availability Of Information
Make the company information accessible and known to the audiences.
After viewing the video on the homepage, the audience has an immediate understanding of what the company is selling. It is of the absolute importance that the company’s contact information and purchasing information is within sight. With 70% of buyers more willing to buy after viewing the video and having the purchasing information present, it is easier for the consumer to take action.
Summary
Using these simple points for success has proven to be effective. With an 80% rise of marketers in the past year, how can a company not use these tactics? They are easy, quick, but most importantly, keep the attention of the audience on the page.
People don’t want to read pages of information but would rather watch a two-minute web video that gets right to the point. It’s all about transmitting the information to viewers in an instant, and video production gives it to them. So, why not design something short and sweet?
