The second question to ask should sound something like this – “how do you think we can work together to achieve a result that both parties will be happy and proud of?” In doing so, you open the floor to a collective collaboration. And trust me, we’ve worked with many clients and a substantial number of clients mostly care about extracting the most value out of the agency. But if you take a collaborative approach, most of the time the agency would initiate to give additional value without you explicitly asking them. We must understand that even though factually this is a client-vendor contractual agreement, it is still a creative project. As a client, you are looking for an expert to help work on a project and therefore should try and respect some of their creative ideas. Production is a long process and every stakeholder will inevitably lose their first excitement as you dive into the production process and eventually during post-production. You would eventually see the same shots and draft for 10-20 times before the final video is published. So it is important to get on the ride from a collaborative perspective, allowing all stakeholders to add value and shine.