As the saying goes, a picture is worth a thousand words, but a video is worth much more.
However, with over 1.3 billion videos available online, and the ever-shrinking human attention span, you have to make your video count immediately the viewer takes a peek.
Here are tips for making videos that will grab your viewers’ attention and keep them watching.
It is essential to make your video visually appealing. You need to plan your video, where to shoot, which angles work best, what message do you want to put across and what reaction do you want to elicit.
The more precise you are on the outcome, the higher the chances of grasping the attention of the right audience. Top production houses in Singapore know this and can help you prepare.
Keep in mind that you need to make your first shot count.
Just as a newspaper editor would spend time figuring out what to put on as the Daily’s Headline, invest in planning the first shot.
Address the Audience
Now that you’ve figured out the audience, the goal and where and how to execute the first shot, remember to keep its audience focused.
Are you speaking to your audience in a way that they understand and in a way that you will trigger a response?
Humans may be sophisticated beings but the bottom line is that we are all emotional beings and emotions determine our decisions. Therefore it is essential to learn how to manipulate emotions so as to trigger responses.
Below are different ways you can grab the attention of your audience immediately by inspiring an emotional response.
The Problem and Promise for a Solution Approach
Before you even offer a solution to your audiences, you will need to be familiar with the problems they are facing.
Once you have done that, all you need to do is portray yourself in a well-presented manner and make your solution convincing.
You’ll have taken the first step in winning them over.
Offer a Surprise
We all love pleasant surprises. They trigger the release of dopamine (the happy hormone) in our brains and boost good feelings.
Also, try using a shoot that is captivating and unusual or even a fascinating image as a hook in your video.
Promise a Story
Also known as cognitive dissonance, promise a story with an amazing plot.
Just like any other movie or drama, it will keep the audience wondering and anticipating on what will happen next.
Communicate Using Text
Chances are high that your target viewer will be busy with multiple screens on their device.
Capture their attention by opening your creative video production with text that inspires emotion. Thus you’ll be arousing their hearing senses, and also the sight.
Communicate Your Point ASAP
Once you’ve grabbed the viewers’ attention in the first 3 seconds, deliver your point as soon as possible using hard facts, pictorials or probing questions.
As long as you have gotten your point conveyed properly, you will be able to grab your audience’s attention immediately.
Make your content stand out
Come up with content that is unique and different so as to make sure that you are putting together a video that will make you a cut above the rest.
If you find it rather hard to think of the content on your own, you can always ask your preferred video making company in Singapore to help you come up with creative setups, emotional tags, brief and precise texts that set you apart.