By now, you’d probably know about this fact – there are millions of videos out there in the public domain.
With the growing number of movie producers and actors – the industry needs more creativity and uniqueness! Miss out on these two essentials – and your film is going to be just like any other.
Apart from contracting top production houses in Singapore to make any video stand out – there are certain things that you need to implement which we will show you.
Compare all the different mediums and soon enough, you’ll notice that videos beat other types like audio and print – that’s just how impactful the medium is. But looking back once again – what actually makes them stand out from the others?
Well, we’re here to show you why!
Nonverbal cues
Verbal tone combined with body language is essential in communication. In essence, it would almost seem impossible to pass a message without these tools.
Conveying a message becomes more natural when using nonverbal cues. And this is not just for the person relaying the message – but equally for the one receiving! To establish the exact tone you intend, it is impossible to communicate without nonverbal cues.
Close your eyes and imagine that you’re listening to an action-packed scene on the radio. If you were to see the actions in videos, would it still be the same experience? The result is plain clear – visuals will certainly make you feel more entertained than audio alone.
With videos, the audience can easily relate to the idea or message passed across. This is through the observation of body language, tone and several other visual cues.
Engaging and gripping content
No doubt, videos are more appealing than print and audio media.
If for instance, you were to open up three distinct halls where people will either listen to content, read or watch, which hall will people enjoy the most attention? Which hall will have a more engaged audience?
Take a guess – we know you’ve got the answer in the bag! (That’s right, it’s video content)
Videos just possess the power to reach out to people more than audios and print combined. So long as the content is valuable and concise – the audience’s attention is sealed!
Carries all of the other media
Just look at a video – and you will see every other media source.
What do we mean, in that sense? Pick out any video from Youtube or rewatch an episode from your all-time favourite series – see how it has elements of both print and audio in it?
A video can also include other media sources including; text, images and infographics. Our brain loves videos as it is programmed to better retain visuals than a site filled with phrases – and this is no myth, it’s backed up pretty strongly by solid research.
When watching a video, the average viewer recalls 95% of the message. Whereas when reading, you will only recall 10% of the information.
That’s just how potent videos are in real life – it shows how diverse the video medium is in comparison to others.
Videos are easily shared
People love to share content more than anything else in the era of the internet.
When one feels inspired after viewing a video – the next action they’ll take is most probably a click on the ‘Share’ button.
However, it is quite rare, though not impossible, for someone to share audio and print media easily. Internet users in this age are typically inclined to sharing more videos than any other content to other millennials.
It is a form of “social logic” where they enjoy sharing videos with their friends. Due to it being highly shareable, videos are more engaging than any other medium!
As you’re going about with planning and shooting a video – you’re going to need assistance from a professional videography company. Entrust your idea to them and let your work shine bright like a diamond!
