The world is ever-changing – and so is the video production line.
It has witnessed various transformations over the past decades – and there are more to come – newer and better trends to make your video the best one out there.
However, always remember – it takes two hands to clap. Being aware of these trends or coming up with intriguing ideas may not get you far. Why? The answer’s simple – it may not be within your area of expertise.
It’s not because you don’t have the knack for it – you just have your main business to focus on. You could try and attempt to produce a video on your own – but it is likely that your deadline won’t give you ample time to experiment.
Rather than take a leap of faith, it’s a lot more ideal to leave the work to the hands of an experienced videography company. And here’s how the top production houses have been implementing these trends the past years!
1. Finer video resolution
Video production is revolutionising in many ways – and one such manner is through video resolution.
Gone are the days where you squint your eyes and attempt to make out the image you’re watching on the screen – 240p and 360p are going to be long forgotten.
The tiny pixels are now brought together in a stronger and more refined way – that’s right, it’s time to make way for 4K – also known as UHD, Ultra High Definition. It’s a brilliant innovation which delivers the very best when it comes to picture quality in videos.
While 1080p is still a viable option – the standard resolution of 4000 pixels will certainly appeal to those who are looking for something on a whole another level.
Basically, everything is taken one step further – such as the heightened post-processing of images, additional options for manipulation of every picture frame, improved colour depth, and reduced grain and rotoscoping.
So, what do you say – are you going to get your trusted video agency to incorporate the latest video resolution in your video?
2. A wider range of cameras
In the past, one would have to go out of their way just to film a video in an unusual setting – be it in the air, on the mountains, or even underwater.
But now – there’s no limit! Unless the area you intend to film at is a private one, of course.
The main point is, it is now possible to film in tons of settings. The emergence of cameras such as drones, underwater cameras, and GoPros have made filming twice easier.
For instance, aerial video coverage has now been made possible with drones – no need for helicopters any longer. Moreover, it’s a whole lot easier, affordable, and safer for video production companies to shoot their videos.
Similarly, GoPros are fantastic at taking shots in extreme conditions – such as surfing, treks, cross-country tours, and a lot more other crazy activities!
The range of cameras has grown tremendously, and even the standard of quality is much more reformed. In other words, if you have always wanted to create a thrilling and stimulating video, now’s the time to rope in a production house and make it happen.
3. The use of data centre technology
This applies to both a video production company and you, the client.
If you still don’t have any clue what this is – let us put it into words. Data centre technologies are basically in charge of the IT component behind film and video production.
Software infrastructure (system software), application software, and hardware infrastructure are the main focus areas.
However, we will only be touching on application software, as it is the one which is closely related to video production.
For starters, we’re going to talk about cloud-enabled infrastructure. Up to this day, the fight over new projects and tight project deadlines will always be a challenge for any studio out there.
Which is why it is necessary to incorporate cloud storage – the perfect way of attaining access to more compute power at peak times and speeding up major or behind-schedule tasks or projects.
Moreover, the storage is crucial in making way for collaborative workflows and archiving – one can manage the video editing and post-production work easily. Besides the convenient accessibility no matter which device you’re on or location you’re at – clients may even get the opportunity to watch the video production progress in person.
This will allow them to make comments along the way if need be, maybe even easing the post-production process on both ends.
It’s always important to be up-to-date so you can get the best results as you’re developing a video for your upcoming marketing strategy or an ad campaign! Be sure to keep up with the latest video production trends constantly.
